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Openhour's TimeTracker winner of a Visual Studio Magazine 2015 Reader's Choice Award

Openhour's TimeTracker winner of a Visual Studio Magazine 2015 Reader's Choice Award

Visual Studio Magazine announced the winners of its 22nd annual Reader’s Choice Awards. The 2015 winners are chosen by the readers of Visual Studio Magazine and honor the best Visual Studio-related tools and services in 31 categories.

Openhour to speak at Microsoft Ventures' NYC Machine Learning event


This evening, Openhour's Mark Hirsch will be joining Microsoft Ventures in New York's, Henry Kaufman Management Center, to share his experiences leading a software start-up amid Microsoft Ventures' accelerator program. Openhour created TimeTracker – an automatic, intuitive timesheet compiling tool that captures your professional efforts, project by project, and prepares the data for your review and submission.

From 6:00 to 8:00 PM EST, Microsoft Ventures will invite potential accelerator participants to engage Microsoft's Ventures and Azure Machine Learning teams to learn about the upcoming Machine Learning-focused program and how it may benefit their up-and-coming venture.

Given Openhour's past and present interest in Microsoft's supporting efforts among the technology start-up community, we're hopeful Hirsch's insights provide attendees the information they need to pursue a chance at being one of sixteen Machine Learning ventures.

Easy calendar integration, with TimeTracker


At Openhour, improving productivity is top-of-mind in every feature we build and launch. We're always striving to find ways to make time tracking easier, and our calendar integration is just one way we're meeting that goal. TimeTracker saves you time by automatically tracking activities on your computer and phone, then matching your activity with project codes.

Calendar coordination, with TimeTracker. The effort required to compare the content of one’s calendars, timesheets, and daily activities demands time that could be better focused elsewhere. TimeTracker saves users time by including scheduled meetings and other activities, removing the need to compare and contrast information across platforms.

By simply inserting #TT into the meeting description on Microsoft Exchange, Google, or iCal calendar, TimeTracker automatically transfers each tagged meeting to your timesheet. And TimeTracker assigns the correct billing code to all meeting participants, saving both you and your colleagues the need to individually enter that time.

Like everything else in Openhour’s TimeTracker solution, you have control and can decide to add/edit/remove any items before submitting.

For those already using TimeTracker, directions to get you started:

  • Microsoft Exchange Calendar: Your Administrator can enable TimeTracker for your organization. Once enabled, you can opt-in or -out via the TimeTracker Account Settings. See upper right pull-down in the TimeTracker browser.
  • Google Calendar: You can easily configure TimeTracker to retrieve your meetings. You can see instructions here at this Google Calendar blog post.
  • iCal Calendar: If you use iCal, here are simple instructions for associating an iCal calendar with a Google Calendar, which TimeTracker can access.

TimeTracker nominated for a Visual Studio Magazine 2015 Reader's Choice Award


We're pleased to announce Openhour's TimeTracker has been nominated for a Reader's Choice Award in Visual Studio Magazine, among Productivity Tools. Following our recent integration with Visual Studio 2015, Openhour is excited by the positive feedback received from developers using Microsoft's comprehensive, application-building platform. TimeTracker users have noted the ease of integration with Visual Studio 2015, and their newfound ability to do more with the workday, relieved of the burden of composing a daily timesheet.

The Openhour team hopes to build upon this encouraging feedback, and we invite you to support us in that process by voting for TimeTracker in Visual Studio Magazine's annual Reader's Choice Awards. To vote for Openhour's TimeTracker, simply access the digital voting form and seek us under Productivity Tools.

We understand this requires your effort and time – two things we want to preserve on your behalf – and we appreciate your vote, immensely.

TimeTracker now available in the Visual Studio Gallery

Starting today, those interested in benefitting from the time-management capabilities of Openhour's TimeTracker can download the platform via the Visual Studio Gallery. With our recent Visual Studio 2015 integration, TimeTracker hosts improved functionality for developers working within Microsoft's comprehensive application-building environment. And for those assessing time daily against a project plan or client requests, TimeTracker can alleviate the burden of documenting one's spent time; the tool runs in the background, automatically capturing your professional efforts using project codes, ultimately presenting a compiled, fully editable timesheet for your review and submission.

Click here to download Openhour's TimeTracker from the Visual Studio Gallery.

TimeTracker announces integration with QuickBooks


TimeTracker integrates fluidly with tools available in Microsoft Office, Google Apps, and Adobe Creative Cloud, as well as productivity applications by Apple, among others. Today, we are thrilled to highlight our integration of TimeTracker with Intuit QuickBooks. With TimeTracker automatically capturing time, it is now even easier to submit time to QuickBooks, providing a streamlined process for submitting completed projects to clients.

Together, TimeTracker and QuickBooks provide a solution that lets professionals focus on what matters most.

We are encouraged by the partnership with Intuit, and look to continue integrating with Intuit's other business and financial management solutions for small businesses, consumers and accounting professionals.

Be the first to get TimeTracker for QuickBooks. Simply register here and then in your Account Settings (Preferences section), simply click the "Connect to QuickBooks" button.

Connect to QuickBooks Button

Organize your time: Past, present, and future with TimeTracker


For those professionally invested in client services – from a digital creative agency crafting developing applications, to a legal firm verbalizing the respective positions of clientele – it’s likely your day-to-day workplace endeavors are in a constant flux; from new clients to fresh projects, each day invites something different – often requiring a different focus. TimeTracker is built to adapt with you, to make sure tracking your time remains as effortless as possible.

Your project efforts, captured with ease.

With TimeTracker, you can add, edit, or hide projects in your Projects List at any time. Click the gear icon of the Projects section on the right side of the Calendar View.

If you have an individual account, you'll be able to Add/Create projects in the same location. If you have a TimeTracker Team or Enterprise account, you'll be able to Add projects to your list from the organization's list. Just double-click on a Project to move it into your list.

Cross-platform syncing.

Your Project List will be visible in all of TimeTracker interfaces – browser, desktop application, and the Adobe Creative Cloud extension. Make a change in one place, and all interfaces will sync.

Within the Edit Projects panel, you make Hide/Unhide a Project by clicking the Eye Icon. This can be particularly useful if your company has numerous ongoing projects. Simply Hide them when you're done, and Unhide them when they're needed once more.

We are continually looking for new ways to improve the TimeTracker experience – if you have feedback and a moment to spare, please contact our team at feedback@openhour.com.

The market for analytics: Openhour is making data meaningful

With a mass of headlines and marketing campaigns highlighting the importance of Big Data, it may seem somewhat obvious to assert that data is big. Especially now. Over the past decade our capacity to capture and assess massive swaths of data has increased significantly; analysis that would have once commanded hours of processing now requires mere seconds. And we’re only recently beginning to envision how best this newfound ability can be harnessed.

Those of us at Openhour are thrilled to be playing a part in this shared venture by making data meaningful, starting with TimeTracker.

Making data meaningful.

TimeTracker provides you with the personal intelligence needed to continually improve your expenditure of time, from the simplest on-time timesheet preparation, to offering analytical insights to help users understand where the minutes and hours of every day are being spent.

With weighty companies like Microsoft identifying unique ways to integrate data in users’ day-to-day, via platforms like Office Delve and their recent acquisition of VoloMetrix, we’re excited by the market validation, knowing that Openhour’s patent-pending efforts can extract unique productivity analytics from the myriad of data-centric apps and user applications.

Moving forward, with TimeTracker.

As we continue building TimeTracker (and beyond), we’ll offer updates on features, feature benefits, and insights from Openhour’s ever-growing data bank.

Quantified Performance: Your professional efforts, by the numbers

In support of our leading goal to help users improve productivity, we’ve built the most sophisticated behavioral analytics platform for professionals; with TimeTracker and beyond, we want to benefit businesses by capturing productivity data and providing actionable, reliable analytics.

"You can’t manage what you can’t measure," explains Openhour CEO, Mark Hirsch.

TimeTracker provides you with the personal intelligence necessary to continually improve your expenditure of time, from the simplest on-time submissions to offering analytical guidance to help users understand where the minutes and hours of every day are being spent.

Have you ever wondered where the day went? Ever considered that you might be faster at responding to emails in the morning? Ever left a meeting and questioned what was accomplished, truly? A holistic view of how you are spending your time can help prioritize time in the future.

Quantify your performance.

Quantified Performance will continue to be a focus for Openhour, and we have a collection of data-driven features intended to assist those dedicated to improving their personal and professional productivity.

We know you can’t get your time back, but we hope that TimeTracker can get close.

Cross-device, cross-platform integrations.

TimeTracker is taking a step closer to aggregating time across busy lifestyles and multiple mediums. Future phases of Openhour include phone, fitness trackers, and Internet-of-Things integrations, to make tracking time as effortless as possible, using the devices and platforms that are already a part of your life.

And of course, we will place updates to the Openhour Blog as we continue developing and launching new integrations for TimeTracker.

Openhour customer benefits: Our transition to Microsoft Azure


When choosing a cloud computing platform, a number of details are likely to drive the decision. For many companies, database breadth and ease of integration lead the selection process, though for those with a consumer-facing product, performance metrics may trump all other measures.

"Performance impacts the customer in both obvious and not-so-evident ways. At Openhour, the experience of our customers inspires every innovation," explains CEO Mark Hirsch.

With our recent transition to Azure, the Openhour engineering team identified a notable improvement in the customer experience of TimeTracker; with faster, more consistent service, our platform will be more responsive to customers’ individual needs, and ultimately, more engaging as a whole.

And these gains in performance positively impact our engineering team, too.

Openhour engineers note Azure’s extended global database network and flexibility among operating systems, programming languages, databases and devices, offer a superior overall engineering experience – encouraging faster, more resolute builds by the team. Coupled with Microsoft’s strong customer service, our Azure engagement has been little short of flawless.

As we continue our transition to Azure – expected to release in-full over the coming week – we will provide platform-specific updates and tips from our engineers to yours.

Transitioning to Azure: Moving our business to Microsoft's cloud solution

As we execute on the broader vision for Openhour, we continue expanding TimeTracker features and developing additional ways for users to maximize their time with automatic learning from their behaviors. As a part of our growth, and following participation in the Microsoft Ventures’ accelerator, we’ve made the decision to move our business from AWS to Microsoft’s cloud solution Azure, to capitalize on improved performance, global capacity, and ease of development.

MS Azure

As with any significant technical transition, we were prepared for a challenge, starting with learning a completely different user interface.

Fortunately, Microsoft’s cloud solution offers a UI that is “far more consistent and predictable” than competing platforms, explains Openhour CTO, David Torres. “Azure feels very interface driven,” says Torres, who affirms to those new to Azure, “Once you understand the basics you can navigate very quickly.”

Torres recommends dedicating time to understand Azure’s interface to take advantage of the breadth of features.

Encountering issues during the transition process, the Openhour technical team has been pleased with Microsoft’s “personalized, hands-on” approach to customer service. “I'm definitely enjoying working with Azure and it keeps improving every day,” says Torres, who assures Microsoft’s Azure support team has “been extremely helpful in planning architecture and solving issues.”

As Openhour engineers continue to learn more about the Azure platform, we’ll offer updates on our experience and any tips we believe may be helpful for those new to Microsoft's cloud solution.

Transparency and individual privacy: Where does your company stand?

Companies now have access to tools capable of providing meaningful data regarding the collective production and rumblings of employees; figures outlining time spent and items addressed, including details on staff involved and their whereabouts throughout. And sometimes, more. But in seeking transparency, where does individual privacy stand in the workplace? As David Streitfeld questions in his New York Times piece on the new role of "data-crunching" in corporate time management, "How much can bosses ratchet up intensity?"

And if the desired result is a stronger company – an environment where both the corporate community and its outputs are in support of improved productivity – perhaps we should instead ask, "How can executives run their companies most effectively while preserving individual privacy and company culture?"

At Openhour, we believe the activity of individual employees should be disclosed only by choice. Full stop.

Additionally, we've found executives can better assess and understand the workings of their organization leveraging aggregate data that preserves employee privacy. The best of both worlds.

Our productivity management platform, TimeTracker, permits users to automatically capture their daily professional efforts, producing a fully editable timesheet and associated productivity analytics that can only be accessed and submitted by the individual user; only following user timesheet submission can management review an individual's timesheet.

With Openhour's approach in TimeTracker, we've proven the value in anonymized, aggregate data. Management staff are able to view analytics at a high-level across the organization using Openhour's platform, providing clarity to project progress and overall productivity, while maintaining morale among staff who might otherwise feel overwhelmed by unnecessary oversight.

As we begin to contemplate the bounds of "intensity" in the workplace, we hope people consider the impact of privacy infringement. With Openhour, organizations can effectively monitor time spent and tasks completed, while ensuring staff are respected.

Re-envisioning our brand and platform

When beginning a venture, one often envisions an ambitious goal that solves a significant problem; to develop a solution so complete, the product launch itself feels like a finale of sorts. Looking back, this beautifully positive outlook was a part of my vision when starting Openhour (formerly CreativeWorx). We were on a mission to provide something spectacular for creative services industries, addressing an issue that has plagued consultants and firms alike, for decades.

Then we got started. The path of a successful venture rarely follows a straight line.


Upon first launching one year ago, we presented TimeTracker – a platform that solved the problems of late and inaccurate timesheets by leveraging automated activity collection, big data analysis, and machine learning. Despite the appealing market size and positive reaction from clients, I couldn’t help but examing the resulting analytics and contemplate the possibility that we had built something more meaningful than initially planned.

And in business, meaningfulness ought to be pursued, when possible.


Microsoft Ventures selected our company to participate in their four-month start-up accelerator focused on enterprise productivity. Their investment and engagement became the catalyst to accelerate our development and capitalize on the much broader opportunity that we had created with our platform. The pieces were coming together.


The Openhour platform has the potential to solve many issues across industries, by automatically capturing and understanding how people consume time. We are defining a new category of personal metrics, called Quantified Performance.

This expansion of our product drives productivity improvements related to how time is spent. While highlighting something as everyday as time, our platform was beginning to feel, well, exciting.


Given our new product developments, the need to rebrand the company became obvious; clients, partners and investors felt the name CreativeWorx no longer aligned with our vision. We needed to reflect the value we provide people and organizations.


Openhour encourages users to understand the details of how they spend their time, so they can identify and maximize each open hour; we want to encourage people to better balance their lives, through time. And at an organizational level, effective time management is imperative, improving productivity and personal satisfaction.

Those of us at Openhour realize this is a significant endeavor, but we’re pursuing it with the understanding that “significant” was one of our first collective goals.


Time is the one resource we cannot get back. The Openhour mission is to help people save and enjoy our most precious resource, and we’re excited to see others are compelled by this vision.

Over the past month we’ve invited press to experience the new company and platform. Resulting from these efforts, Joao-Pierre Ruth of Xconomy crafted this piece highlighting our work amid Microsoft Ventures and intention to expand our focus, with Openhour.

As we continue on our path, we anticipate sharing additional stories on Openhour developments by press resources.

Above all, thank you for joining us on this adventure. We're grateful to have you with us.

Mark Hirsch  |  CEO of Openhour

Intuit Recognizes CreativeWorx TimeTracker as having Best Functional Integration with QuickBooks

CreativeWorx & Quickbooks This past weekend, CreativeWorx was recognized by Intuit with a Special Achievement award at the Startup Weekend competition in New York City.

"CreativeWorx achieved an amazing feat of completing a production quality integration with Quickbooks Online in just 2 days," commented Tony Chang, Product Manager, Intuit Platform Services. "Their time tracking solution is very innovative and I look forward to seeing this in the hands of our customers soon."

CreativeWorx TimeTracker solves the problems of late and inaccurate timesheets by automatically capturing how time is spent at work and generating an accurate timesheet for easy review, adjustment and submission.

"We are thrilled to be highlighted by Intuit for the integration of TimeTracker and QuickBooks," said Mark Hirsch, CreativeWorx CEO. "With so many professionals struggling with timesheets, the combination of QuickBooks and TimeTracker finally offers a solution that lets professionals focus on what matters most."

Used in over 100 countries, TimeTracker has already taken the world by storm, by automatically capturing time spent in tools like Microsoft Office, Adobe Creative Cloud, Apple Productivity Tools, browsers and more. The integration with the QuickBooks accounting platform was an obvious next step.

The release of the TimeTracker Add-on for QuickBooks is expected in a few weeks, and CreativeWorx is allowing people to signup for early access.

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. There were events held simultaneously this weekend at multiple cities around the globe. Attendance of the NYC event reached maximum capacity, and the teams were praised by the venture capitalists and other industry notables who judged the event.

About CreativeWorx

CreativeWorx is a New York-based technology company redefining personal productivity, especially in the enterprise. The CreativeWorx platform provides sophisticated behavioral analytics that helps professionals run their businesses with accurate, reliable, and actionable productivity data.

TimeTracker Overview video: http://vimeo.com/90387965

About Intuit Inc.

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year 2014. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. - See more at: http://www.free-press-release.com/news-intuit-recognizes-creativeworx-timetracker-as-having-best-functional-integration-with-quickbooks-1432108942.html#sthash.n9JITurl.dpuf

Get TimeTracker Free

Compelled to Invest: How a Real-time Solution to an Age-old Problem Drew Me to CreativeWorx

Joe BurtonI recently took an investment in CreativeWorx. The company’s first product, TimeTracker, automates the time reporting process. Boring, right? Don’t feel bad; “time reporting” generally draws yawns across any organization. But something pretty amazing is going on here.

Having spent 20+ years managing professional services businesses, I found TimeTracker to be incredibly simple and absolutely game changing. Mark Hirsch and team come out of product development at Adobe, Apple, etc. Their platform links to the tools that employees use most (Microsoft Office, email, Adobe’s Creative Suite, cellphones, etc.). It automatically populates a calendar and timesheet based on how employees spend their time using actual activity and file names.

I’ve been using the product for six months. My personal experience is that the average person can go from 1-3 hours a week filling out a timesheet (depending on complexity of their schedule) to 1-3 minutes reviewing and approving the time on an automatically generated timesheet.

During my career, I had the good fortune of managing some of the largest marketing service firms in the world. While working in a creative environment was a wonderful experience, the lack of technology and tools made the administrative side of things suck on almost every level.

The usual time reporting routine is for employees to capture their time manually on a weekly basis. Fifty to eighty percent are late, usually depending on their department. They get encouraged, cajoled, threatened. Staff submit late, often making it up because it’s hard to remember several weeks of your life. They check the calendar. Look through emails. Check the budget. Then submit to budget. Finance rolls up the data, fills in the holes and reconciles for client reporting on a quarterly basis. The end result is bad data, coming too late to influence decision-making. Important decision-making that directly influences resource management, productivity and agency profitability. My back hurts just thinking about it.

I recently met with 20 colleagues who manage more than $40 billion in the industry. They all confirmed the same pain. It’s hard to believe this process is still being used to run major global businesses. Imagine rolling up 2,500+ employees in 40+ countries around the world (FTEs!) in support of one global client. Then imagine doing that for a hundred clients headquartered in different markets around the world. Manually. In Excel. On a quarterly lag.

The domino effect includes an inability to manage the bottom line, poor support in negotiating client deals and a finance org that reports the news three months after the fact. Forget about operational excellence when you spend 70% of your time managing a manual nightmare. Bad news for the CFO, COO and CEO.

Service businesses of every size are routinely being managed “directionally” with data everyone knows to be fairly crap in a process that no one likes. The market is big. And it’s desperate for something new. The CreativeWorx roadmap includes leveraging the automated timesheet data from TimeTracker to automate cost accounting in the future and then staff management. That’s a powerful combination with two more processes that are equally antiquated and inefficient as time reporting.

At the same time, we live in a world where big companies are focusing on “resiliency” solutions (stuff that enables employees to cope with work/life stress). They could have called the space “suck it up”, but resiliency sounds so much better. No matter what you call TimeTracker, I loved the idea of getting 50-150 hours of my life back every year. The tens of thousands of downloads of the free TimeTracker product seem to agree. The curse of the timesheets has been lifted.

The primary reason I took a look at CreativeWorx and TimeTracker was memories of needless pain. If you have a time reporting pain in your life, you should too.

Joe Burton is a c-level marketing & technology executive and currently serves as President of Headspace. Before that, he was an entrepreneur in the social & digital media space and global COO of two of the largest agency networks in the world. Joe has managed agencies & technology firms across all nine marketing disciplines.

Ad Industry luminaries invest in CreativeWorx

“Good company in a journey makes the way seem shorter.” So wrote English author Izaak Walton. This week, CreativeWorx was in excellent company as we announced that seven advertising industry visionaries had invested in our organization. As CreativeWorx moves forward in its ground-breaking work of developing a new class of productivity tools for professional services companies, initially advertising agencies, we’re excited to be making the journey in the company of advertising industry leaders who have all been innovators at the intersection of advertising and technology.

These seven advertising veterans bring with them not only significant industry experience but also strong track records as transformational figures:

Jon Bond, an industry pioneer who co-founded Kirshenbaum Bond & Partners (now part of MDC), the ad agency credited with developing the first word-of-mouth marketing model and the first fully integrated agency with a single P&L structure. Today, Bond holds the title of Chief Tomorroist at Tomorro LLC, a “value accelerator” with interests in companies focused on the marketing technology and digital media sectors.

Joe Burton, a thought leader who was global COO of two of the world’s largest agency networks – McCann Worldgroup and OgilvyOne Worldwide (WPP) – prior to becoming an entrepreneur in the social and digital media space. Burton was President of SocialChorus, a SAAS technology platform and marketing services company, before recently becoming President of Headspace, a technology subscription business that combines science and technology to reduce anxiety and improve quality of life in the workplace.

Linda Holliday, a serial entrepreneur, digital media expert, advisor, angel investor and adjunct faculty in the Masters Design Entrepreneurship program at the School of Visual Arts (SVA) in New York. Holliday recently founded Citia, a software start-up whose SaaS platform enables medium to large scale enterprises and media companies to more effectively redistribute business content to web, native and especially social and mobile flows. Prior to Citia, Holliday founded and sold MBC (now Digitas Health), a digital design and communications firm.

Sameer Jagetia and Paul Sethi, who are principals of REDBOOKS, the most comprehensive, up-to-date business development and intelligence tool in the advertising and media industry, as well as active angel investors, with early through growth stage investments in the US, Asia and Europe.

Laurel Touby, who got her start as a media planner at Young & Rubicam before going on to become founder and CEO of mediabistro.com, building its database via word of mouth to more than 2 million media professionals worldwide who subscribe to a popular array of educational seminars, conferences, events, forums and industry blogs. Today, Touby is an investor/advisor to B2B startups with a SaaS business model and serves as a TechStars mentor.

Paul Woolmington, a champion of innovative and disruptive thinking, who held global leadership positions at Young & Rubicam and Ammirati Puris Lintas before co-founding the forward-thinking agency/consultancy Naked Communications Americas. Today, Woolmington brings the same traits that won him a place on Fast Company magazine’s 2010 list of top 10 most creative people in marketing services to his role as an entrepreneur and investor in the media, advertising, digital, marketing and communications industry.

What motivated these investors? In the words of Joe Burton, “With transformation in the professional services industry being driven by big data and rapid insights, ad agencies and other creative services firms can’t afford to run on the three-month data delays that were once typical. Mark Hirsch and his team at CreativeWorx understand that and have developed innovative solutions that help these organizations run better on an automated basis in an increasingly complex environment.”

We’re proud to have developed TimeTracker, the first automatic time capture solution tailored for the creative services sector. The CreativeWorx open platform provides advertising agencies and other professional services organizations with the real-time operational visibility and analytics they need to continuously improve their profitability.

And there are more great solutions to come as CreativeWorx works hard to retain its title as the leading provider of cloud-based time capture, timesheet and productivity solutions for the creative services industry.

It’s a journey we’ll make in outstanding company.

Why CreativeWorx? Why TimeTracker?


On April 1, I walked away from a career at Adobe.  I loved it there.  It’s a fantastic company and a great place to work, highlighted by the annual rankings in Fortune and other publications.  Adobe has incredibly brilliant and talented employees, many of whom I call my friends.

So why did I leave?

I’ve been asked that question many times by my family and friends...after having asked that of myself.  Why leave such a tremendous organization?  Though it was difficult to leave my colleagues, ultimately, it was an easy decision.

Simon Sinek presented an inspirational TED Talk (based on his book ‘Start with Why’) that gave me some insights.  It’s a great 18 minute talk.  If you have a chance, I strongly encourage you to watch it.

I believe that employees are frustrated by corporate systems and inefficient processes. Everyone has some horrible war story about time-consuming, unproductive processes they endure simply to do their job.  I certainly have my share.

I also believe these inefficient processes can be eliminated - and the benefits for doing so will be tremendous:

  • Improve quality of life for employees

  • Increase productivity by enabling employees to focus on what they do best

  • Increase company profitability

In hindsight, I realize that each of the software companies for which I had worked previously was focused on streamlining operations for a particular business.

My calling is different.  Looking back at my high school and college years:

  • I developed tools to help developers be more efficient

  • I developed office scheduling and payment systems for dental offices on an Apple III

  • I developed a dBASE solution that helped the Finance Department of ITT move away from Lotus 1-2-3 so that they could automate reports and handle larger volumes of data.

In 1999, I founded and ran a company that provided automation tools for the production departments of advertising agencies, broadcasters and Fortune 1000 companies.

It was always about seamlessly leveraging technology to create efficiencies. And it still is.

So to answer my friends & family: I saw an opportunity...an opportunity to make a difference.  A huge difference.  An opportunity to make the world a better place for employees who are frustrated by the often burdensome processes associated with big corporate systems.  Systems from SAP, Microsoft, Oracle, Tibco, Peoplesoft, Salesforce and more.  Systems that developed organically over the years.

Our vision is simple: We want to eliminate those frustrating inefficient processes.

We’re starting with the service professionals who need to capture and report their time.  CreativeWorx has developed a patent-pending solution that elegantly and privately automates this process for the individual.

We have an extraordinary team of super smart people who like each other.  They don’t just like working together, but actually like each other.  I can’t tell you which is more true: that they’re smart or that they like each other...but I’ve learned over the years that both are critical to long-term success.

And, the CreativeWorx team extends beyond our employees.  Our investors and advisors are impressive people as well.  From captains of industry to former ad agency founders, Presidents and COOs, we’ve got tremendous expertise to solve the problems at hand.  But rather than rave here about our amazing investors, let me save that for a future blog.

Coming back full circle, the answer to “Why CreativeWorx?” is simple.  Standing in front of us is an incredible opportunity to change the world for the better...and we’ve assembled the right people to achieve that vision.  I’m thrilled to be leading the charge, but certainly appreciate that there’s a full team of talented people making this happen.  Stay tuned...there’s so much more!

It’s time to embrace technology to empower professionals to focus on what they do best.  Our mission is to enable extraordinary productivity gains - both for the individual and the organization - by simplifying everyone’s work life.

Keep an eye on our blogs for more about this.  And launching next week is our new blog series: CreativeWorx Countdown to Success, a blend of insights and advice that we hope you’ll find both thought-provoking and useful.  Please let us know how we’re doing!